Dear builders,
Good companies often begin with a problem someone knows firsthand. They can tell you where the work gets stuck, what the workaround costs, and why the people doing it deserve a better option. That is where we want to start.
Earn the next step.
We believe the first version should be small enough to test with real people. Watch where they hesitate. Ask what they would miss if it went away. Let what you learn determine where to invest next.
Build product and distribution together.
Getting a useful product into someone’s hands is part of building it. We want to understand how people find a better way to work, what earns their trust, and what brings them back. The answers belong in the product as much as in the growth plan.
Make the gains repeatable.
A promising experiment becomes a company when a team can deliver the same value again and again. That takes clear ownership, useful measurements, and the willingness to simplify work that has grown too complicated.
If you see a problem worth solving or want to help build the next thing, we would like to hear what you’ve learned.
Exponent Lab
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